Download Data Mining for Business Analytics: Concepts, Techniques, by Galit Shmueli PDF

By Galit Shmueli

Information Mining for company Analytics: innovations, options, and purposes in XLMiner®, 3rd variation offers an utilized method of info mining and predictive analytics with transparent exposition, hands-on workouts, and real-life case experiences. Readers will paintings with all the usual facts mining tools utilizing the Microsoft® place of work Excel® add-in XLMiner® to advance predictive versions and tips on how to receive enterprise worth from significant info. that includes up to date topical assurance on textual content mining, social community research, collaborative filtering, ensemble tools, uplift modeling and extra. info Mining for enterprise Analytics: ideas, ideas, and functions in XLMiner®, 3rd version is a perfect textbook for upper-undergraduate and graduate-level classes in addition to expert courses on information mining, predictive modeling, and large facts analytics. the recent variation can also be a distinct reference for analysts, researchers, and practitioners operating with predictive analytics within the fields of commercial, finance, advertising and marketing, desktop technological know-how, and knowledge expertise.

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The examples above are from Eric Siegel's book Predictive Analytks (2013, Wiley). Some extremely valuable tasks were not even feasible before the era of big data. Consider web searches, the technology on which Google was built. In early 7 8 INTRODUCTION days, a search for "Ricky Ricardo Little Red Riding Hood" would have yielded various links to the I Love Lucy TV show, other links to Ricardo's career as a band leader, and links to the children's story of Little Red Riding Hood. ; clicked on) would the search yield, in the top position, links to the specific I Love Lucy episode in which Ricky enacts, in a comic mixture of Spanish and English, Little Red Riding Hood for his infant son.

We are also grateful to Ashwini Kumthekar, Achala Sabane, Michael Shapard, Amy Hendrickson, and Heidi Sestrich who assisted with typesetting, figures, and indexing, and to Valerie Troiano who has shepherded many instructors through the use of XLMiner and early drafts of this text. We also thank Catherine Plaisant at the University of Maryland's HumanComputer Interaction Lab, who helped out in a major way by contributing exercises and illustrations to the data visualization chapter, Marietta Tretter at Texas A&M for her helpful comments and thoughts on the time series chapters, and Stephen Few and Ben Shneiderman for feedback and suggestions on the data visualization chapter and overall design tips.

Most large organizations face both the challenge and the opportunity of big data because most routine data processes now generate data that can be stored and, possibly, analyzed. , 15 variables and 5000 records) to the Walmart database. If you consider the traditional statistical study to be the size of a period at the end of a sentence, then the Walmart database is the size of a football field. And that probably does not include other data associated with Wa1mart-social media data, for example, which comes in the form of unstructured text.

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