By Sonja Sulzmaier
Pushed via speedily altering enterprise environments and extra challenging shoppers, many companies are seeking for new how one can in attaining and hold a aggressive virtue. during this context, new strategic frameworks and industry reserach designs are wanted that let managers to synchronize the evolution of latest choices with alterations in motivational styles of customers. This publication provides a brand new strategic framework and the corresponding industry reserach layout that have already been demonstrated effectively through a wide empirical examine at Munich airport.The framework has supplied enormous enter for brand spanking new delivering layout and, for that reason, the company remodel of firms assembly destiny requisites of customers.
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Extra info for Consumer-Oriented Business Design: The Case of Airport Management
ICT can be used as a time-compressing and cost saving transmitter of infonnation. They offer the possibility of overcoming the limited human infonnation processing capacity with regard to space, time and speed. And they are of increasing importance in getting more infonnation about actual and potential customers and customer functions as well as alternative interfaces. Airlines for example admit that despite the extensive market research they undertook before";,they were only able to collect valuable infonnation by the introduction of frequent flyer programs and the data generated by that.
Airlines for example admit that despite the extensive market research they undertook before";,they were only able to collect valuable infonnation by the introduction of frequent flyer programs and the data generated by that. g. timesaving use by just passing, variation for the time of payment, integrated phone card, price reductions, guarantees or additional infonnation by club magazines and mailings). 105 On the other hand they are very important and efficient tools for gathering infonnation for market research and building up a database.
6 Overlapping areas of consumer functions As described above, consumption sites like malls can be characterized by an increasing synthesis of shopping and leisure activities. Thus malls have become a tourist site. l90 New technologies have stimulated major competitive incursions into markets that are traditionally part of another sector, for example retailing into banking, airlines into hotels and customers' into suppliers' domains. Phone companies offer credit cards, airlines offer mobile phones, credit cards and travel insurance,_ and credit card companies move into travel insurance.