Download Big Data Marketing: Engage Your Customers More Effectively by Lisa Arthur PDF

By Lisa Arthur

Leverage immense info insights to enhance patron reviews and insure company success
Many of today's companies locate themselves stuck in a snarl of inner information, paralyzed by way of inner silos, and executing antiquated advertising methods. accordingly, shoppers are wasting endurance, shareholders are clamoring for development and differentiation, and sellers are left suffering to untangle the large mess. immense information advertising presents a strategic highway map for executives who are looking to transparent the chaos and begin riding aggressive virtue and best line development. utilizing real-world examples, non-technical language, extra downloadable assets, and a hearty dose of humor, immense info advertising may also help you find the therapy provided by way of data-driven marketing.

Explains how agents can use info to benefit what they should know
Details options to force advertising and marketing relevance and go back On advertising funding (ROMI)
Provides a five-step procedure within the trip to a extra data-driven advertising organization
Author Lisa Arthur, the executive advertising Officer for Teradata purposes, the chief in built-in advertising software program, meets with millions of CMOs and advertising and marketing pros every year via public talking and events
Big facts advertising finds styles on your customers' habit and confirmed how you can raise shopper reports. Leverage those insights to insure your business's luck.

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Additional resources for Big Data Marketing: Engage Your Customers More Effectively and Drive Value

Sample text

Put focus and resources behind strategic customer engagement projects. Then, staff these initiatives with people who can build relationships. You’ll need to leverage expertise and manpower from all parts of the company (not just marketing) to create alignment and move forward. 2 Why Is Marketing Antiquated? 15 E xternal forces, like the digital disruption I discussed in Chapter 1, aren’t the only factors keeping marketers in the Dark Ages. When I talk to marketers one on one or speak with a roomful of business executives, I also hear about a wide range of internal obstacles that prevent companies from leveraging big data insights and developing more personal customer engagement strategies.

Data, process, and content build credibility and demonstrate value . . and value and revenue are what drive markets. Lack of Talent and Training Businesses can’t move ahead into the Enlightened Age of Data if they don’t leverage big data marketing—and they can’t leverage big data marketing without the expertise of data scientists and others trained in skills like computational analysis, predictive modeling, statistics, and the management of big data sets. But, there’s a problem: There just aren’t enough data pros to fill all the needed positions, and that means opportunities are being lost while companies scramble to fill these crucial roles.

4 How big is that? To give you a frame of reference, 100 terabytes is equivalent to the space to store 33 million songs. That’s the volume of data uploaded to Facebook every day . . and that’s just one social platform. Velocity Velocity is the speed of information generated and flowing into the enterprise. Numerous analysts have tried to explain the mind-boggling exponential growth of data. According to the International Data Corporation (IDC), there will be 40 zettabytes of data generated annually by 2020.

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